Home Improvement Sales Leads – 4 Tips For Getting Leads in Your Area

As a business owner you obviously want as many home improvement sales leads as possible because leads turn into sales and sales equal income! There are lots of ways to market a construction type business in order to get consumers to call on you, but which ones work and which ones are a bit expensive for what they deliver in terms of generating quality leads? Well these 4 key points or tips can give you some insight of what resources are available and which ones are the most effective when you are looking to gain focused construction, siding, windows, plumbing, or other type of handyman leads for your company.

1. One item is clear and that is in order to have an effective sales and marketing campaign now days you need to have an online presence, regardless of what type of company or service business you are running. You may ask why this so crucial because you may be used to just always following the path of some small or large phone book ads and maybe a few radio advertisements. The fact is more and more consumers, potential clients, and other people in need of specific services search online everyday in order to find businesses and companies who can provide quality and proven service in their area.

2. Hopefully we can assume you have heard of Google, Yahoo, and Bing, the most powerful and widely used search engines on the internet. Some where close to 70% of all online users search Google for business services everyday and the other 25% use Yahoo or Bing! And to take that a step further, it has been said that more than 50% of consumers will do some research online before choosing a construction company to work with and pay for before they call them. The reason for the large number of online searches as opposed to the old, some what out-of-date, yellow pages is that consumers and prospects can find out so much specific information about a company before they decide to call and speak with them. The internet is a way that can save people lots of time searching for exactly what they want where as with a phone book or yellow pages they can only see a small portion of information and in most cases just a your company name and phone number! When someone in need of home improvement help goes to Google and types in “home improvement companies in their area” Google will only show the top 10 most relevant results (same for Yahoo! and Bing). With the yellow pages there can be hundreds of choices to pick from and it’s tough to know which one has the exact services that you are looking for, you can see the internet cuts out lots of wasted time filtering services including wasted time on the phone.

3. If you own a home window replacement company in Des Moines, IA and a home owner uses Google and types in “Des Moines home window replacement” you can’t get a much more focused lead than that. And the cool part is if you have a good online marketing presence and have an easy to read website with you service information on it you could be one of those top 10 companies on the front page results for that prospect’s search! That consumer or lead is looking for what you have and because you have a home improvement website that lists all of your services and specialities you will get a call and have a much higher rate of closing a deal and making the sale than if they just looked up home repair or window companies in the phone book! Some home construction companies in the phone book don’t offer window replacements but the only way a homeowner knows that is to call and find out, if that same person types in “window replacement in Des Moines, IA” they know that any of those 10 companies have exactly what they want! That is why you need to be online and especially on the front page of Google results.

4. How can you start marketing effectively online and more specifically with Google in order to get these targeted sales leads? There are many options available, some more expensive than others. The main question you need to ask yourself is how much is one good home improvement sales lead or call worth to your company profits? Once you get a call what are your skills or abilities to close the deal and make the money instead of your competitors? The best way to get these types of sales leads for any type of business, whether it is windows, doors, home siding, or home remodeling services, is to get your company website on the front page of Google! If you don’t know how to get ranked on Google you should find an experienced and reliable company who can do it for you. Remember 50% of people search the internet these days (and that % continues to rise every year) instead of finding companies with out-dated forms like the phone book. The phone book ads can cost thousands of dollars a year and sometimes hundreds or thousands per month, getting results and a presence on Google or online in general can be much more cost effective and profitable in the short term but more importantly in the long term!

Keep tips in mind when thinking about your marketing campaign online or more specifically with Google or any sort of lead generation campaign. Find and talk to a company who can get you results for home improvement sales leads online so that you are one of the top 10 in your area. See if those same online advertising specialists can also make you a website, rent you one that already gets local home servicing leads, or if they can help your existing site. Having a website is only effective for getting new leads if it shows up during a prospects search. Find a company and call them up to let them know what kind of results you are hoping to achieve online and then ask if they can help or improve your chances of getting your piece of the online home improvement sales traffic!

How to Identify Good Home Improvement Leads

Identifying good Home Improvement Leads doesn’t have to be difficult. Despite the misleading advertisers and scams to provide exclusive Leads, there is hope. People in your local area are looking for Home Improvement companies that perform quality work for services needed on their homes. The key to identifying the best source for these customers is to find a unique system for delivering the most exclusive leads available at the prices contractors and home improvement specialists are looking for.

It is not necessary to develop a high ranking website or to even have a website at all. Spending the time, energy, and money required to develop a highly optimized site is one method. Actually, one doesn’t need a website at all.

Look for a company located in your area that specializes in building search engine optimized pages specifically designed to gather leads from people looking for services today. If you have an existing website continue building it with lots of content rich information related to your business. Let the lead gathering company get your customers through their pages and make sure they automatically forward you the information. The single most important item is to make sure the lead provider gives you Customer Lead Information that is not shared with any other contractor or service provider. This is the only way to be sure your lead is truly an exclusive one.

The key component of your success with home improvement leads is having expertly written content describing your product or service. The advantage of utilizing a local company is that they will have ties to the community in which you work. It is in their best interest to provide you with a quality experience as bad reputations travel faster than good ones. You want local support so that local people looking for home improvements will find the page. If you are doing home improvement work in Fort Worth, Texas, it is a safe bet that you won’t get nearly the local flavor from someone in New York. You want that local customer who found the information to visit, read, and either fill out a form that is instantly emailed or call on a special phone number created and forwarded to your number. Having a unique phone number different from your regular business number is part of another technique for optimizing a leads page so be sure to look for this feature. Another important consideration is to notice if other companies’ information is shown on the page. Many of the so called lead suppliers are only looking for pay per click traffic through their site to your competitor pages. Find a service with these qualities and your competitors will be left eating your dust.

There are some other key ingredients to providing you exclusive leads. Does the lead provider strategically place videos and other readable media all over the web? Don’t be afraid to ask! A few choice spots with content rich media will get the search engine’s attention and drive incredible amounts of traffic to your lead forms. Don’t be surprised if your lead provider suddenly shows up with 3 or 4 spots on the first page of your favorite search engine. Get excited, because when that happens, you are about to be inundated with local home improvement leads.

Home Improvement Leads don’t have to be expensive when you utilize the services of a local area leads supplier. These companies should be committed to helping you be more successful by delivering the most exclusive leads at the best prices obtainable. By using multiple tactics to deliver the traffic, you can focus on providing the quality product or service you are best at. Allow the search engine experts to concentrate on finding potential customers while you do the professional work you love to do. Isn’t that why you are in business for yourself?

The Home Improvement Nightmare-Who’s To Blame and How To Avoid It

Unless you live in a remote part of the country with no television, newspaper or other people to talk to, there is a good chance you have heard or read about a home improvement scam or project gone wrong. It seems to be a fact in this country that when you go about doing a home improvement project you will usually encounter countless problems, delays and shoddy work.

The home improvement experience leaves most people stressed and vowing never to do another project again! So it is not surprising to hear that home improvement complaints rank at the top of consumer complaints nationwide year after year. Where does the blame fall for this epidemic of home improvement problems?

I am proud to say I was a home improvement contractor for almost 30 years and I was fortunate enough to win some of the industry’s highest awards. However, it has never ceased to amaze me the poor home improvement decisions that I have seen so many homeowners make. One of the more notable mistakes I would see done over and over again was when a homeowner would blindly hire someone to do a project because the person was a friend or a friend of a friend. To me this reasoning makes no sense.

Friendship and craftsmanship are not related, but for some reason a lot of people believe other wise. Another great example of homeowner apathy is hiring someone to do a project without ever putting anything in writing. Who in their right mind would ever agree to such a disastrous situation? Another very similar blunder would be for a homeowner to blindly accept an estimate on the back of a business card. Usually the only information that has room on the back of a business card is the PRICE.

A major mistake made by many people doing a home improvement project is letting price dictate the decision on who to hire. More problems occur because homeowners pick the lowest price they can find. Why? It is very simple. You can only produce a high quality project at a certain cost. High quality materials, expert labor, appropriate insurances and a reasonable profit to stay in business, cost a certain amount of money.

If someone can do that same project under that amount, what do you think is going to happen when the job is being done? That’s right, the person or company is going to do anything they can to try and make a profit. All of the possibilities that could result from the person you hired, as the low bidder, trying to make a profit, are simply all BAD for the homeowner. In home improvements you get exactly what you pay for.

Let’s not forget to put some of the blame on people looking to work on your home. Over the years I have seen some of my competitors commit heinous business practices. (Surprise!!) I have seen contractors switch materials to lesser quality without customer approval, use unqualified labor, overcharge homeowners for “unforeseen problems”, try to up sell the customer once the project starts, etc.,etc.,etc…….it makes you wonder if you can trust anyone?

So where does the blame fall for all the home improvement complaints year after year? I guess it would be easy to blame the homeowner for not educating themselves on what to do when attempting a project. However the next question would be where does a homeowner get “educated”? Maybe a better question would be when does a homeowner find the time to get “educated”? Education is a great tool if you have the time to do the research. Most people don’t have the time or want to take the time to do hours and hours of research on how to go about getting a home improvement done correctly.

Oops I almost forgot Uncle Sam. A lot of people, including myself, think the government makes it too easy for someone, who has no ethics or skills, to do home improvement work. Why are there still some states that do not have licensing for people doing home improvements? And in the states that do have licensing, why are some of these states issuing licenses without the applicant needing to demonstrate any type of competence in home improvement work? This is like giving out a driver’s license without taking a road test. Doesn’t make much sense to me.

One last situation to blame, one that I would never forgive myself for not mentioning. Home improvement television shows have become the latest fad in television. You can hardly change television channels without a home improvement program popping up. The influx of home improvement shows on television has been phenomenal. However, most of these shows tend to unrealistically glorify the home improvement project as being easy to do with nothing ever going wrong. The last time I looked, nothing ever goes perfect, including home improvement projects. Little, if any information is mentioned on these shows, about how not to be “taken to the cleaners” when doing a project.

One would have to conclude that there is plenty of blame to go around when it comes to the problems homeowners face when attempting a home improvement project. Unfortunately, most of these problems have been around for many years and if you are expecting a “quick fix”, I think you might be waiting a very long time.

Since I retired from the home improvement industry two (2) years ago I decided it was time to stop worrying about who or what to blame about the constant wave of home improvement complaints (it really seems to be a waste of energy since nothing seems to change) and to put together a way for homeowners to fight back and get the home improvement results that they deserve.

This is why I founded The Home Improvement Success Club of America (TM). The club’s website, which I hope you will visit, can be found at http://www.homeimprovementsuccess.com. This is a one-of-a-kind club that guides homeowners on how to get high quality, problem free, home improvement results.

Membership to this club includes The Home Improvement Success System, a complete how-to home improvement system that details all the steps you need to take to make your project a success. The club membership also includes a web forum to ask questions, phone consultations, monthly newsletters, teleseminars, teleclasses and written evaluations of member estimates and contracts.

This club guarantees to short cut the time homeowners need to learn how to complete any home improvement project. You are shown what to do and what to avoid. All the information that you receive from this club you could spend months trying to find, but by joining this club it is at your finger tips 24/7.

To do a home improvement project correctly you need to follow five (5) steps. These steps are:

1. Define your project based on your needs, finances and structural constraints.

2. Determine who can complete the project.

3. Evaluate perspective candidates (including yourself) who you may want to use to complete the project.

4. Prepare a contract that is “thorough” and protects you from poor home improvement situations.

5. Completing certain tasks when the project is being built.

These five steps seem relatively easy to understand but it’s the “particulars” (exactly what to say and do) of each step where most people fall short. Knowing these “particulars” are what makes or breaks your project. Membership to this club will guide you to completing a home improvement project without all the problems and aggravation that most people go through.

If you are interested in protecting your home from the home improvement nightmare, than visit The Home Improvement Success Club of America Website. Joining this club is the next best thing to getting “Home Improvement Insurance”. All Club memberships come with a 30 day money back guarantee.

By Hank Jaworowski, CR
Founder and President of The Home Improvement Success Club of America(TM)

The Home Improvement Success Club of America(TM)
http://www.homeimprovementsuccess.com
e-mail:[email protected]
631-360-7722

Internet Home Based Business – Immense Scopes For Personal Development

Personality development is one of the most important aspects of successful life. A person needs a good personality in order to be noticed by others. Internet home based business can lead to building up a strong personality. There are immense scopes of developing your personality in this business. A good impression on your clients improves your business.

Improving your personality is a necessity for improving your life. You must gather emotional strength because you will need it in your business. At the same time, you will need to constantly update yourself and your skills to run a successful business. Take a look at a few personality development tips in order to improve your Internet home business.

Guidance to personal development:

The internet can provide you with a lot of information on improving your attitude and personality. There are libraries and book stores which provide information on personality development as a path to a successful life. All this information comes from authors with real life experiences. So they can help you in improving your personality.

Make use of videos that are offered in galleries and on the Internet. These videos present some valuable ideas on improving your personality. You can attend live seminars on the Internet that assists you with ideas to use your personality in your home business.

Build up your positive and spiritual traits:

Having a fit and healthy body gives you a lot of energy. Maintain a personal level of hygiene to have a healthy body. It is important to exercise at least two to three times a week considering your health and age. A balanced diet will help you immensely and prevent future health disorders. A healthy body will automatically keep your spirit up and positive.

Be updated:

Always get hold of the latest techniques and keep absorbing knowledge all the time. Try developing your technical skills as they are necessary to manage your business successfully. Updating yourself also helps you in building networks. It will also make it possible to lift your business to greater heights.

Managing time:

Manage your time to improve on your personality development. Your business requires good communication abilities and a flamboyant attitude. People appreciate positive attitude and a bright and fresh character. Developing your personality in these aspects is very important. So you need to devote your time to improve your personality.

Stress what is important:

Initially focus on the important needs. To stress many things at the same time leads to lackluster learning. Work on the important requirements and then focus on the other deeds one at a time. Develop your knowledge about the business which you are planning to build. Research on what you need to improve in your business. Take your business to the next level by taking one step at a time.

The above mentioned steps will help you immensely in improving your personality. Always use a positive attitude to build a strong base for your Internet based home business. Success comes to those who use their personality in the most efficient manner.